Betterment, the largest independent digital investment advisor in the United States, has embarked on an innovative venture called “Crypto Investing by Betterment.” This initiative signifies a major step into the world of cryptocurrencies.
It aims to expand access to digital assets by introducing four specialized crypto portfolios. These carefully curated portfolios are designed to meet the unique needs of both retail investors and financial advisors, representing a significant milestone in the financial industry’s relationship with the cryptocurrency market.
The Universe Portfolio offers diversification through prominent cryptocurrencies like Bitcoin and Ethereum. It provides exposure to various crypto sectors, from decentralized finance to the metaverse.
On the other hand, the Sustainable Portfolio caters to eco-conscious investors by including cryptocurrencies involved in sustainable transactions or operating on sustainability-focused networks, including Proof of Stake Ethereum.
For those interested in immersive digital experiences and pioneering digital commerce projects within the metaverse, there is the Metaverse Portfolio. Lastly, Betterment presents a Decentralized Finance Portfolio that focuses on assets utilizing blockchain technology to offer financial services independent of traditional banks and centralized institutions.
“We are excited to introduce a crypto product that helps to simplify this emerging asset class,” said Sarah Levy, Betterment’s CEO. “Expert-built portfolios, coupled with educational content, will guide interested Betterment customers into digital assets. Our aim is to be a trusted partner to our customers and empower them to make crypto a part of their long term investing strategy.”
Crypto Investing by Betterment represents a significant step forward in customer investment choices. This expansion comes after the introduction of the Innovative Technology portfolio last year, and it perfectly complements the three socially responsible portfolios that have become increasingly popular among Betterment customers.
Betterment’s latest cryptocurrency offering simplifies investment in digital currencies. With its expertly crafted portfolios and extensive educational resources, it serves as an invaluable asset to both retail and professional investors, catering to the rapidly expanding world of cryptocurrencies.
“The author’s views are for reference only and shall not constitute any investment advice. Please ensure you fully understand and assess the products and associated risks before purchasing.”
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