MetaMask, the well-known crypto wallet, joins forces with Robinhood, a trading platform, to facilitate direct crypto purchases within MetaMask. Through the collaboration using Robinhood Connect, users in the US can now buy cryptocurrencies on Robinhood. They can seamlessly deposit them into their MetaMask wallets.
According to Consensys, MetaMask’s developer, this integration aims to streamline the crypto buying and transacting process by tapping into Robinhood’s efficient order execution engine. Companies hope this will provide MetaMask users a smooth, secure way to engage with digital assets within a self-custodial wallet.
“The integration between MetaMask and Robinhood is an exciting step in our shared commitment to reduce friction for users seeking access to a self-custodial option,” said Lorenzo Santos, Senior Product Manager at Consensys.
“We know that crypto and internet users want greater control and ownership,” Santos added. “This will help more people access crypto seamlessly and self-custodial by offering more buying options with service providers they already use and trust.”
MetaMask and Robinhood Push Accessibility in Web3 Adoption
A recent survey conducted by Consensys in partnership with YouGov found strong interest among internet users. They desire more autonomy and control over their digital identities and content. However, around a third of respondents cited the complexity of web3 technology as a major obstacle to entering the crypto ecosystem.
Seong Lee, from Robinhood Crypto, emphasized their mission: “Reduce friction, boost web3 adoption. Moreover, “Robinhood Connect provides a seamless experience for existing Robinhood customers to fund their self-custody wallet via debit, bank transfer, or buying power,” Lee continued. “This feature allows users to start using their crypto right away.”
Furthermore, the integration is the latest move. Both companies are pushing to make cryptocurrency and web3 more accessible to mainstream audiences. MetaMask recently surpassed 30 million monthly active users, while Robinhood has rapidly expanded its crypto offerings.
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Furthermore, the author’s views are for reference only and shall not constitute investment advice. Before purchasing, please ensure you fully understand and assess the products and associated risks.
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